Spectacular Environments
for Extraordinary
Collections.
Bespoke automotive spaces - by Imaginators.
Discover AutoMarque ↓A specialist division of Imaginators
Some collections deserve more than somewhere to be kept.
AutoMarque transforms the spaces surrounding extraordinary cars and collections into environments as individual as the objects within them.
From a single exceptional automobile to an entire collection, every environment is conceived around its owner, its architecture and the stories behind the things they have chosen to collect.
Concept environments
The automobile becomes the hero.
AutoMarque begins with the machine itself — its history, its design, its competition record, its provenance, and above all, what it means to its owner.
A space transformed
From an empty space to an environment created around the collection it was built to house.
From concept to reality
Every environment begins as an idea.
Original creative direction and design are developed into production-ready artwork before passing into Imaginators’ large-format production facility. From specialist finishing through to installation, the process is managed from concept to completion.
More than motoring
The collection tells the story.
We create the world around it.
Collections are rarely defined by a single object. Film. Watches. Art. Music. Motorsport. Sporting history. Automobilia. Memorabilia. Rare objects and personal passions.
AutoMarque brings those stories together, transforming the room itself into part of the collection.
Why Stop With Your Garage?
Created by Imaginators
50 years of imagination, production and delivery.
AutoMarque is the specialist automotive and collections division of Imaginators, the independent British visual-production company established in 1976.
Behind every AutoMarque project sits the production capability, technical expertise and project-management experience developed through five decades of delivering ambitious visual environments.
Responsibly created
Extraordinary environments needn’t come at an extraordinary environmental cost.
AutoMarque draws on Imaginators’ established environmental management systems, responsible material choices and continued investment in lower-impact production technologies.
Where practicable, materials and processes are selected to reduce waste, improve recyclability and minimise environmental impact — without compromising the quality of the finished environment.
Creative direction
Danny Rogers
Creative Director, AutoMarque
Mobile07966 373 819
Danny Rogers brings together a career spanning graphic design, film, television and visual storytelling with a longstanding passion for the automotive and motorsport world.
His career has encompassed virtually every level of the film art department, culminating in Production Design and senior creative roles across international film and television production. A member of BAFTA and the British Film Designers Guild, his contribution to the industry was recognised with the 2025 British Film Designers Guild Award for Outstanding Contribution to the Art Department.
As Head of Special Projects at Imaginators, Danny conceived and developed AutoMarque to bring cinematic storytelling and large-scale environmental design to exceptional automotive and private collections.
Your collection. Your story.
Your collection already tells astory, let’s create theworld around it.
Start a conversationTell us about your collection, your space and what you have in mind.